AirAsia Lat Plane
From the drawing board to tarmac- snippets of recollection on working with Dato' Mohd Nor Khalid, famously known as Lat, Malaysia's living legend cartoonist on his plane livery up until the unveiling event.
(First meeting 9/9/2009) I was thrilled when boss gave the assignment to work with Lat on the livery. Didn't know what to expect, but everything turned out to be awesome :)
Early sketches
Design process- (1) & (2) Using markers, Lat draw and ink the illustrations, (3) After revisions, I scan them, clean up, and color, (4) Edit to fit accordingly the Airbus A320 livery standards
After weeks of design revisions and 5 drafts, this is the final livery design
Livery close up
Lat Plane A320 9M-AFJ
As funny and colorful as his cartoons are, Lat is also serious when working on the visuals, esp. the DETAILS- stroke thickness, color correction, shape sizes, aesthetic values, etc.
The idea was to make it look simple, effective and clean with a touch of modern-classic feel. This was achieved with the red line on the windows that properly placed his celebratory cartoon characters. Charcoal-grey was used for a 'soothing-effect' that invites passengers to look closely for details
Lat said, "I want the characters and storyboard to reflect the culture, and the way of life of ASEAN people as what AirAsia has grown to become. My vision is for the people of ASEAN to identify with the characters on the plane."
(Plane launch 17/11/2009) AirAsia CEO Tony Fernandes, Dato Lat, Datuk Kamarudin Meranun, Sir Bob Geldof and AirAsia X CEO Azran Osman-Rani with the cabin crew
Final touch
Some of the things I learned from Lat are- Just do whatever that interests you most and makes you happy. Don't give a rat-ass about what others think and be passionate and have tonnes of fun while doing it! It will show in your work and it'll be a good product for others to use.
Launch event stage backdrop
Lat Plane scale model packaging
AirAsia Exclusive Lat Plane Model A320 (Scale 1:150) available for RM89 onboard and at
© 2009 AirAsia Berhad and Kampung Boy Sdn. Bhd. All images, photos, illustrations, characters are copyright and may not be used in any way without prior written permission
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